Some Interesting Facebook Stats
- There are 1.94 billion active facebook users for MArch 2017.
- There are 1.15 billion active daily mobile users.
- 1.28 billion people log into facebook daily.
- 25 – 34 is the most common age demographic.
- The highest traffic occurs midweek between 1 pm – 3 pm.
- On Thursday and Friday engagement is 18% higher.
- Average time spent on Facebook is 20 minutes.
- 50% of 18 – 24-year-olds go on facebook when they wake up.
Why are these stats important to us?
These stats are important to us because we want to understand our audience that awe is working with. We need to know what are customers or potentially customers are doing. What are their likes and dislikes? What interests them. What is important to them and what type of behaviour patterns do they have.
Sounds a lot like filming a national geographic documentary in the Yellow Stone National Park doesn’t it.
Your brand or business requires you to know this information. Why? Because the competition is doing it firstly, and the competition is getting fiercer. Facebook allows you insights into your audience so that you can improve on your offering. It allows you to see where the pitfalls are in your business. It could be unsatisfactory customer services, a poor quality product or service or even that you are priced out of the market. It also allows you to see what your competitors are up to.
Now you know longer have to spy on the competition to see what they doing. In the click of a button or quick search in the search bar, you can see what other brands are doing in their niches. This allows us to further improve our business if they are doing something right.
In my opinion, facebook advertising is the number 1 way to get your business out there. Now don’t get me wrong I am not saying print is dead or flyers or any traditional form of doing marketing is dead. You have to use the type of media that your audience will be using. For example, if your business is in a rural part of Romania and you know the demographic is between the ages of 45 – 80 years old and you knew that many people still use print in the form of flyers, newspaper, adverts, billboards etc and that internet infrastructure is poor then maybe facebook is not the right medium to get your business out there.
On the other hand, if you live hip and happening Rio or Cape Town and you were opening the trendiest Coffe Bar in town with an age demographic 18 – 40-year-olds then you would be surely targeting these guys on facebook. Ths is where your audience will be hanging out. They will be in the fitness groups, restaurant groups, liking the newest hiking trails. And whee are the? They are all on facebook.
Paid Traffic Vs Organic Traffic
Organic traffic means that you get exposure to your content or ads free of charge. This is usually done through building a following of friends who like, share and comment on your material. The more friends or people that share your material the more exposure it will get. Organic traffic should usually be done by creating facebook business page that you may separate your personal profile from your business. To get more of an organic reach you need to appeal of focus on certain things in your post.
- Does it create an emotional response in the audience?
- Is it positive?
- Is it negative
- Does it answer a question?
- Is it contentious?
- Is it visually appealing? i.e. are there images and/or video.
The above usually works well when you are trying to promote a business service or product by building up your target audience
Paid traffic on facebook is exactly what it means ” you pay for your content or ad to get reach”. When you use facebook paid traffic through their business manager portal you can setup specific campaigns that target people with certain interests. This is what we call target audience marketing. Sometimes targeting spatulas to everyone makes absolutely no sense when we know that the main demographic would be women to buy that specific item.
On the other hand, if you were selling car engines you might target men only between certain age groups who are the main consumers of car related material on facebook. You can decide if your reach can be broad or narrowed down to a specific audience depending on the type of product or service you offering.
Facebook allows you to create different sets of the audience called an ad set that allows you test which audience responds best to your ad. We call this split testing.
It all depends on how fast you want to grow your brand.
If you wish to grow your brand quickly then paid traffic is the way to go provided you have a social media strategy in place. You would want to get the most bang for your buck. On the other hand, if you wish to grow your brand organically then you should focus on creating engaging content and learn some more about advertising on the internet in general. Most audience related growth is all to do with keywords and what people search for. If you know what your audience is looking for you can start hacking away at your growth using a strategy.
My advice is to do a facebook marketing course to help you navigate your away around setting up campaigns, creating adsets, split testing ads, improving relevance scores etc. Below are a couple of books you can purchase to increase your facebook marketing knowledge to help you grow your brand.