How To Use Facebook To Promote My Business

Some Interesting Facebook Stats

  • There are 1.94 billion active facebook users for MArch 2017.
  • There are 1.15 billion active daily mobile users.
  • 1.28 billion people log into facebook daily.
  • 25 – 34 is the most common age demographic.
  • The highest traffic occurs midweek between 1 pm – 3 pm.
  • On Thursday and Friday engagement is 18% higher.
  • Average time spent on Facebook is 20 minutes.
  • 50% of 18 – 24-year-olds go on facebook when they wake up.
(Source: www.zephoria.com)

 

Why are these stats important to us?

 

These stats are important to us because we want to understand our audience that awe is working with. We need to know what are customers or potentially customers are doing. What are their likes and dislikes? What interests them. What is important to them and what type of behaviour patterns do they have.

 

Sounds a lot like filming a national geographic documentary in the Yellow Stone National Park doesn’t it.

 

Your brand or business requires you to know this information. Why? Because the competition is doing it firstly, and the competition is getting fiercer. Facebook allows you insights into your audience so that you can improve on your offering. It allows you to see where the pitfalls are in your business. It could be unsatisfactory customer services, a poor quality product or service or even that you are priced out of the market. It also allows you to see what your competitors are up to.

 

Now you know longer have to spy on the competition to see what they doing. In the click of a button or quick search in the search bar, you can see what other brands are doing in their niches. This allows us to further improve our business if they are doing something right.

 

Facebook Advertising

 

In my opinion, facebook advertising is the number 1 way to get your business out there. Now don’t get me wrong I am not saying print is dead or flyers or any traditional form of doing marketing is dead. You have to use the type of media that your audience will be using. For example, if your business is in a rural part of Romania and you know the demographic is between the ages of 45 – 80 years old and you knew that many people still use print in the form of flyers, newspaper, adverts, billboards etc and that internet infrastructure is poor then maybe facebook is not the right medium to get your business out there.

 

On the other hand, if you live hip and happening Rio or Cape Town and you were opening the trendiest Coffe Bar in town with an age demographic 18 – 40-year-olds then you would be surely targeting these guys on facebook. Ths is where your audience will be hanging out. They will be in the fitness groups, restaurant groups, liking the newest hiking trails. And whee are the? They are all on facebook.

 

Paid Traffic Vs Organic Traffic

 

Organic Traffic

Organic traffic means that you get exposure to your content or ads free of charge. This is usually done through building a following of friends who like, share and comment on your material. The more friends or people that share your material the more exposure it will get. Organic traffic should usually be done by creating facebook business page that you may separate your personal profile from your business. To get more of an organic reach you need to appeal of focus on certain things in your post.

  • Does it create an emotional response in the audience?
  • Is it positive?
  • Is it negative
  • Does it answer a question?
  • Is it contentious?
  • Is it visually appealing? i.e. are there images and/or video.

 

The above usually works well when you are trying to promote a business service or product by building up your target audience

 

Paid Traffic

Paid traffic on facebook is exactly what it means ” you pay for your content or ad to get reach”. When you use facebook paid traffic through their business manager portal you can setup specific campaigns that target people with certain interests. This is what we call target audience marketing. Sometimes targeting spatulas to everyone makes absolutely no sense when we know that the main demographic would be women to buy that specific item.

 

On the other hand, if you were selling car engines you might target men only between certain age groups who are the main consumers of car related material on facebook. You can decide if your reach can be broad or narrowed down to a specific audience depending on the type of product or service you offering.

 

Facebook allows you to create different sets of the audience called an ad set that allows you test which audience responds best to your ad. We call this split testing.

 

The Difference

It all depends on how fast you want to grow your brand.

 

If you wish to grow your brand quickly then paid traffic is the way to go provided you have a social media strategy in place. You would want to get the most bang for your buck. On the other hand, if you wish to grow your brand organically then you should focus on creating engaging content and learn some more about advertising on the internet in general. Most audience related growth is all to do with keywords and what people search for. If you know what your audience is looking for you can start hacking away at your growth using a strategy.

 

My advice is to do a facebook marketing course to help you navigate your away around setting up campaigns, creating adsets, split testing ads, improving relevance scores etc. Below are a couple of books you can purchase to increase your facebook marketing knowledge to help you grow your brand.

 

 

12 Comments to “How To Use Facebook To Promote My Business”

  1. Great information to help build an online business. Some really unique help to utilising social networks, Thanks for the advice. So good! Positively Keith

    1. Hi Keith

      If you not using social networks especially facebook you leaving money on the table. Don’t you agree? It makes complete business sense to utilise these tools right at our fingertips.

  2. You don’t realise how much exposure Facebook posts and statuses actually get. Its incredible looking at them stats. Just think even if you get manage to get one engaging post that goes semi viral/travels far thats so much traffic thats just endlessly coming in! Keep sharing the knowledge! 🙂

    1. Exactly Courtney. If you are adding valuable content people will share and that way it goes viral. Thanks for popping in.

  3. Hey Keith, I’ve had some experience with FB ads but I’m not sure if I really worked at them in the right way. I was completely ignorant of how audience targeting works, and made a mess of handling my funnel and CTAs. Wasted so much money I could have kicked myself. I’m still learning but I can definitely agree with you–understanding Facebook marketing is both an art and a science! I’m seeking to get myself educated so thanks for those recommendations at the end of your article. Take care!

    1. Hi Joshua

      Glad to be of assistance. Facebbok is an art as you say. Unfortunately, the only way we learn with Facebook marketing is by actually spending those bucks so we can see what works and what doesn’t. m sure those recommendations will come in handy

      All the best

      Nabeel

  4. Thank you for providing this information.

    You mentioned that you can track analytics of your content and your post to see what the competition is doing.

    Where can I find these insights and can it also tell me anything that the majority of my competition is not doing that I can do? Can I find areas to serve that are not as competitive?

    Jessie

    1. Facebook has feature called pixel tracking when setting up your ad. Its a code that you need to imbed within your site which tells you where the customer was browsing and on which page. This allows you you to make changes on your site if customers are not proceeding to checkout or to tweak when conversions are low.

      It will not tell you what your competition is doing but it can assist you in the market research of what your competition is doing so that you can mimick their campaigns. Call it reverse engineering if you will.

      Finding areas to serve will require a lot more in depth research other than Facebook alone. There are many variables that need to be looked at when entering a specific niche. That being said when you not your target audience you can hone in on that audience based on their likes and places they frequent as an example.

  5. Great post, thanks.
    I am trying to get my foot in the door in the wonderful world of affiliate marketing. I am considering a paid ad campaign on facebook but don’t feel I have enough content to justify such a move just yet.

    Is there a right time to start paying for ads?

    Thanks
    Jean

    1. Hi Jean

      There is no right time. My advice is to start with the basics. Get your Facebook page up and running and start sharing your blog content on there. Invite some friends to like your page then commence on starting a “likes” campaign after you have added some content to your page. You can share anyone’s content provided it is related to your niche.

  6. Great article about social media strategy. I read many social media strategy post , but your post is unique and really helpful. Thanks for Sharing.

    1. Thank you. I hope that it will benefit you in your business. Social media is like anything else. It changes with time. You always have to keep your finger on the pulse.

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